Measuring Sponsorship Return on Investment
This week we have a guest blogger from Desperado Marketing, which is a client side sponsorship marketing agency with offices in Chicago and Toronto. Core competencies reside in creating, activating and...
View ArticleHow Much?
I’ve been on several calls lately with a few properties that have frankly been a little discouraging. I like to gain the high level overview of their efforts and have some pretty basic questions that...
View ArticleThe Perfect Purebred Partner: Pedigree vs. Purina
I’m a HUGE dog fan. In fact, I’m currently sitting on my couch with my computer and my beautiful Weimaraner dog. Though 75 lbs of beautiful grey fur, it’s not completely clear which has won the luxury...
View ArticleThe Future of SponsorPark and Pinpoint
After months of discussions and ideation to merge SponsorPark and Pinpoint, it’s been a very busy couple of weeks and I wanted to take a moment to convey what our goals are moving forward to support...
View ArticleWalk the Talk
There have been a number of stories lately surrounding the protest of event sponsors. Companies are being targeted because it seems that what they sponsor and their practices are perceived to be at...
View ArticleConsider a policy before considering sponsors
The sponsorship industry in the U.S. can sometimes seem like the wild west – take the buckshot approach and hope you hit something. Before you try that, though, there’s no reason why you shouldn’t...
View ArticleSponsorship Expectations
As a boy of 12, I met “the man” at his restaurant. He was with his mother, a fixture in Stan Musial’s adult life along with his wife, Lil, of nearly 72 years. Outside of the Midwest, and St. Louis in...
View ArticleThe Advantage of Profitable Partnerships
Over the past couple of weeks, SponsorPark has created some great new partnerships for our members allowing greater access and affordability to these tools. Many of you have asked why we're doing this...
View ArticleThe Importance of Measuring Sponsorship Outcomes
The Association of National Advertiser’s recent survey results revealed once again that companies are increasing their use of sponsorship marketing. These results are in line with overall reporting...
View ArticleSecret Strategies for Setting Sponsorship Prices
In January, SponsorPark hosted a webinar with sponsorship guru Ron Seaver. Ron offered attendees great advice on how to approach potential sponsors. Developing relationships with sponsors isn’t about...
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